Nazario Sauro, Baranzate (Milano), Lombardy, Italy, 2020.
The redevelopment project of the Kiosk and the Church of Baranzate was born from the metaphor of Breaking the fourth wall. The term fourth wall indicates the imaginary wall placed in front of the stage of a theatre through which the public observes the action that is taking place in the world of the opera represented. Through the breaking of the fourth wall, therefore, we want to cross the border of the "ordinary world", to open up to a "new world" that leads to a new way of living and enjoying the work. This practice has been transposed into the space field, giving life to a project that aims to alienate and amaze the user.
The Kiosk has been used as a foyer, so it is a space dedicated to waiting. In the world of theatre, the Foyer is a point where the public entertains themselves before the start of the show or during breaks. Therefore, if in the theatrical field what is expected is the show, in the context of this project one expects the theatre itself, that is, the church. However, this is a pop-up store and is called Geséta Corrotta. So how to plan the expectation of a theatre that is not a theatre?
To connect the Foyer and the Geséta, two different paths have been studied based on two types of users: one hastier and one more calm and willing to be guided. Inside the foyer, there are two types of instructions depending on the path to be taken. The former guide the user to the urban living room, then to the search for the place and finally to the armchair. The latter, on the other hand, through a graphic on the sidewalk will lead from the Foyer directly to the Armchair.
The foyer is a resting and entertaining environment in theatres and large cinemas. The one in question, however, is a little different from the others. It places the user in front of two possibilities, which however have the same outcome. It is furnished with common objects, made in an unusual way. It is linked to a theatre, which, however, is not exactly what one would expect.
The ''theatre'' to which the user has finally arrived is actually a Pop-up store. It is a temporary shop that can be rented by anyone who wants to use the space. It is located inside a church, which has however become a temple of goods and products, organized on a series of shelves placed on the ground and on walkways accessible via a system of perforated steel stairs.
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